MARKETING

The Future of Selling Real Estate

The first impression counts -
The last impression remains

Our in-house and experienced marketing team provides customized marketing tools to present and market your property in the best possible way. In addition to many years of experience, we value transparent communication, honesty, reliability and handshake quality - complemented by targeted marketing strategies:

Professional presentation on international platforms

In order to sell your property quickly and effectively, we place national and international advertisements on the most important real estate portals. It is crucial that your property is easy to find. This is why we focus on an attractive internet presentation for selected properties as well as a top placement of your property (e.g. with "Top Listing Ads" options). This is an important aspect for the sale of your property.

 

Internet presentation of your property:

  • Immoscout24.at/.de
  • Immowelt.at
  • Willhaben.at
  • etc.

Professional photography, videos & drone content

Our team includes trained photographers and videographers. They create professional, high-resolution photos and videos. The visual perfection is rounded off by the use of drones. Because the first impression counts. And an all-round impression is important for a genuine interest. The better the media preparation, the easier and quicker it is for prospective buyers to decide on a property.

  • Trained photographers
  • High-resolution photos
  • Use of a drone for photos & videos 
  • Photo editing for a harmonious overall picture
  • Content Shootings
  • Professional video journalists

 

Here is a video example: Real estate tour

Modern use of virtual reality and digital 360° tours

With these two options, prospective buyers benefit from an innovative viewing experience regardless of time and place. With a digital 360° tour or a virtual reality tour, they can get a comprehensive picture of the property from the comfort of their own home. The virtual model is almost authentic and almost creates the impression of an actual on-site visit. This turns a viewing into an experience.

With one click to the house tour: 360° tour

Your advantage: Experience high-resolution images - you get an impressive idea of the rooms & their size. Enjoy the up-close experience of a real viewing from the comfort of your sofa.

Presentation on the Ferstl company website

We are happy to put our network at your disposal by perfectly showcasing your property for sale on our homepage. We expand the potential group of buyers through customized Google campaigns and top listing options. This gives your property a high value and perfect visibility for many interested parties.

  • Listing on the Ferstl Immobilien website
  • Customized Google campaigns 
  • Possibility of a "top listing" for high visibility of your property 

Newsletter Marketing

By using customized newsletters, we address our company's own customer network that shows an interest in our specially selected properties for sale. We target our communications to those interested parties who have already made similar inquiries about similar properties, with the aim of informing them about new sales offers.

  • Targeted approach of prospective real estate buyers 
  • Expansion of potential interested parties 
  • Increased number of interested parties in similar properties for sale

Appealing marketing texts

All texts are created professionally and individually by our in-house author and media specialist. Descriptions and newsletters are important external appearances that need to be convincing. A coherent overall picture is only created through the perfect combination of photos, videos and texts.

  • Experienced copywriter with marketing skills 
  • Copywriting: Creative approaches for texts & headlines

 

Beautiful properties with competent descriptions make for a superior overall impression.

Press & News

Depending on the property in question, the use of special media can also be considered. For example, exceptional old buildings with historical significance, local prestige projects or extremely luxurious properties attract the interest of glossy magazines or the local press such as daily newspapers and regional papers.

  • Selection of the presentation platform by an editor with media experience
  • Regular advertising in Golf Magazine
  • Presentation in glossy magazines

Marketing on social media

In addition to conventional real estate platforms, we also present special properties on social media platforms. We use successful channels with a wide reach, including YouTube, Instagram, Facebook and TikTok. We also create customized, high-quality social media campaigns with video and content creators.

 

Let's get social:

Individual real estate websites

A detailed description and presentation is often useful for construction projects or unusual properties. We can create a separate website for this, which customers can click on directly. Content can include detailed exposés, high-quality graphics or brochures. Here too, sellers / developers enjoy a well-functioning network of in-house media professionals with many years of know-how and creativity.

Public advertising boards at prominent locations

For special projects / objects, we also create large, high-quality banners / posters that are positioned in prestigious locations. Depending on the target audience, advertising measures are specifically placed at locations such as construction sites or at prominent local locations such as in our shop window at Neutor (Salzburg) and in Zell am See.

  • Presentation of effective real estate exposés at our two locations in Zell am See & Salzburg 
  • Ongoing placement of effective advertising banners/posters at prominent locations with high footfall
  • Presentation of high-quality real estate videos for sale at a total of 3 different locations 

Trade fairs & events

In the area of vacation and luxury real estate, special trade fairs are a good opportunity to offer suitable properties directly to the target clientele. This is why we are also represented at the international "Second Home" trade fair in Holland from time to time.

In addition, networking parties and open house events are organized on request, where it is possible to cultivate personal networks and present properties for sale in a convivial atmosphere. 

Here is a nice reminder: Aftermovie of our 15th anniversary celebration